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SBC Unbeatable for EFFIE's 2003 General Retail Award
Columbus, OH (June 2003) – SBC Advertising was awarded its first-ever Gold EFFIE award for the most effective General Retail/Etail advertising campaign in 2003.
"We are thrilled by this recognition," said Neil Widerschein, chief creative officer for SBC. "We've won other, highly prestigious awards for our work, but this is the one we are proudest of."
Presented by the American Marketing Association, the EFFIE is the most venerable award in the advertising industry because it recognizes campaigns' achievements in driving business results most effectively.
"It is the nature of this award that makes it so important to us. We now have proven that our agency truly accomplishes what it stands for - Retail Impact," said David Dennis, president of SBC Advertising. "Knowing that we are positively impacting our clients' businesses is what we are all about."
SBC attained this award for its "Closeout Moments" campaign for Big Lots.
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.
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