news
You know what we are,
this is who we are.
Our culture comes from our retail roots.
Learn, think, move.
Fast.
We're always exploring.
Always listening.
Never satisfied.
We're about respect.
For our clients.
For each other.
But most of all, we're about success.
Yours and ours.
Because in the end, that's the most important product of
all.
SBC ADVERTISING CELEBRATES 40TH ANNIVERSARY BY GIVING BACK
Dozens of Local Charities Benefit from PayIt40ward Challenge
Columbus, OH (September 25, 2009) –To celebrate SBC Advertising's 40th year in business, the agency initiated a "Pay It 40ward" challenge to its employees, encouraging them to perform 40 acts of kindness in 40 days as a way of thanking the community for 40 years of support.
The Pay It 40ward challenge kicked off on Aug. 10 with its first act of kindness: an agency breakfast cooked by SBC partners, David Dennis, Neil Widerschein and Matt Wilson. During the kickoff breakfast, employees rallied together, pledging to give back to the community for the next 40 days through acts of kindness.
"We literally had thousands of options to choose from: both client and personal charities and events, as well as Mayor Coleman's list of programs and volunteer opportunities that need attention after the latest round of budget cuts," said Wilson. "We are part of the city beyond our building across from Huntington Park; SBC's 40 days of 40 acts of kindness launched at the perfect time."
Employees and the community followed the progress of the challenge through SBC's PayIt40ward microsite and Facebook page. Employees entered and tracked their acts of kindness on the microsite, logging in over 500 acts during the 40 days. The acts of kindness included everything from volunteering at a local charity to doing something helpful for a friend, neighbor or co-worker.
Some of the PayIt40ward highlights included:
- Holding a food and supply drive for the Worthington Food Bank
- Donating food and volunteering at the Mid-Ohio Food Bank
- Collecting 35 gently used formal dresses, pairs of shoes and accessories for the Fairy Goodmothers to benefit underprivileged girls attending prom and homecoming
- Sending eight care packages to troops in Afghanistan
Individually, employees supported dozens of additional local organizations including Holy Family Soup Kitchen, Ohio Race for the Cure, Habitat for Humanity, Capital Area Humane Society, Junior League, Goodwill, Pelotonia Bike Tour for Cancer Research, Multiple Sclerosis Society, Autism Speaks Walk, Juvenile Diabetes Research Foundation, Dave Thomas Foundation, Kidney Foundation, Make a Wish, Haul for Heroes, Meals on Wheels and the Down Syndrome Association of Central Ohio.
The Pay It 40ward challenge concluded on Sept. 18 with an agency picnic to celebrate SBC's talented staff and recognize their acts of kindness. Earning the "Most Grand Act" were the seven SBC employees who rode in the Pelotonia Bike Tour for Cancer Research and rose over $7,000 benefitting The James Cancer Center at The Ohio State University.
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com, become a fan of SBC on Facebook, or follow the agency on Twitter.
Blogger