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Columbus, OH (June 18, 2010) –Overhead Door Corporation, a leading manufacturer of overhead doors and openers for residential, commercial and industrial construction applications, has hired SBC Advertising as its public relations agency of record. SBC will support many Overhead Door initiatives through a comprehensive public relations strategy, including product launches, event management, product placement and social media engagement programs.
"SBC's proven experience in the building products category was a significant factor in our selection process," said Beth Somplatsky-Martori, vice president of marketing at Overhead Door. "However, the SBC team also showed that they could help us evolve our public relations program and provide a unified strategy for all of our brands," she added.
Overhead Door created the original overhead garage door in 1921 and the first electric garage door opener in 1926. Today, the company is comprised of three divisions, including the Access Systems Division (ASD), the largest, which features the Overhead Door, Wayne-Dalton and Genie brands; Horton Automatics, which includes automatic pedestrian entrance systems; and TODCO, the largest producer of overhead doors for the transportation industry worldwide.
"Overhead Door is a recognized category leader and the SBC team is thrilled to have this opportunity," said Zachary Bingham, vice president, SBC Public Relations. "Overhead Door has an innovative leadership team that is eager to evolve the breadth and scope of the public relations program and that commitment aligns perfectly with our skill set and existing media relationships."
Overhead Door Corporation is headquartered in Dallas, Texas, and is a subsidiary of Sanwa Holdings Corporation of Tokyo, Japan. For additional information, visit www.overheaddoor.com, www.wayne-dalton.com or www.geniecompany.com.
As so many marketing categories experience the "retailization" of the digital age, SBC Advertising is uniquely positioned to help brands thrive. With over 40 years of experience with retail and consumer brands, we know what it takes to drive traffic while building passion for your brand: insightful strategic thinking, award-winning creative that demands attention, and the ability to integrate and execute across all traditional and online media forms. Our clients include Bed, Bath & Beyond, Elmer’s, AJWright, Big Lots, Channellock, Huntington Bank, Good Samaritan Hospital, Krazy Glue, Subway, Ultimate Software, IGS Energy, and Worthington Industries. The agency is based in Columbus, Ohio.
For more information, visit www.sbcadvertising.com, become a fan on Facebook, or follow us on Twitter.